Adding a Countdown Timer to Google Search Ads (Formerly Adwords)

I just found out about this really cool feature available in Google Ads which allows you to add a countdown timer to appear in your text based search ads.

This feature would really come in handy if you have an limited time promotion or offer which you want to not only show in your search ads, but create a little urgency to potential clickers.

To activate this feature, when creating your adds and entering text into the headline or description fields, simply type the { character and you will be presented with a menu that allows a couple of options to make your ads text more dynamic.

If you click on the Countdown option as shown above, this will display an additional set of configurations for the countdown timer, such as end date and time, start days, time zone and more.

I hope this helps someone 🙂